Building Trust in Circular Tech

3cat is a leading Malaysian brand specializing in trade-in, resale, and repair of certified pre-owned Apple devices – including iPhones, iPads, MacBooks, and watches. Their products offer savings of up to 50% compared to new devices, while delivering high performance and a 1-year warranty to ensure customer peace of mind. With 21 retail locations and a growing e-commerce platform, 3cat is committed to making premium devices more accessible and sustainable for Malaysian consumers.

Sustainability as a Sales Driver

In today’s climate-aware world, extending the life of electronics plays a crucial role in reducing e-waste, conserving resources, and minimizing the carbon impact of tech manufacturing. However, one major barrier to circular adoption is consumer concern about durability.

To address this, 3cat partnered with Anycover to launch CatCare and CatScreen — affordable, digital-first protection plans that:

✅ Cover accidental damage and required repairs ✅ Boost consumer confidence in certified pre-owned tech ✅ Prolong device usage cycles and minimize turnover ✅ Provide a fast, hassle-free digital claims experience

Results That Scale

The impact was immediate. Within just 60 days of launch, sales of protection plans increased more than sixfold. Customers saw real value in added protection – especially on mid- to high-value items – resulting in a 6% uplift in average transaction value. These plans have become a revenue driver and a powerful differentiator for 3cat’s brand.

Thanks to Anycover’s streamlined onboarding, the program was launched in a matter of days, with:

• Full integration across online and physical stores
• Sales staff training and onboarding
• A seamless journey from purchase to claim

Enabling Ambitious Growth

3cat is on a mission to reshape the pre-owned electronics market in Malaysia, with a bold expansion plan to grow from 21 stores to over 100 retail locations nationwide in the coming year. This growth is backed by recent Pre-Series A funding from notable investors including The Radical Fund, Aeon, Iterative, TA Ventures, and TheVentures. The capital will be used to scale 3cat’s physical footprint, establish a vertically integrated refurbishment centre in Kuala Lumpur, and enhance its omnichannel digital platform across Southeast Asia.

This expansion marks 3cat’s ambition to become Southeast Asia’s leading circular electronics brand, targeting a regional market historically plagued by fragmentation, counterfeit risk, and low consumer trust. With a strong foundation in retail and logistics, and founders experienced in e-commerce and mobile retail, 3cat is well-positioned to formalize and lead the second-hand tech space across the region.

Anycover’s infrastructure is designed to meet the demands of this rapid growth. With instant protection plan activation, centralized claims management, and real-time reporting, Anycover ensures operational consistency across every store, enabling staff to offer seamless service and customers to enjoy instant, trusted coverage at scale.

As 3cat launches embedded services like financing and mobile plans to improve retention and economics, Anycover remains a core part of the ecosystem — not just a value-added feature but a scalable engine powering 3cat’s next chapter of expansion and innovation.

This operational backbone gives 3cat the confidence to move fast, maintain quality, and meet rising consumer expectations across a rapidly expanding footprint.

In essence, this partnership doesn’t just support 3cat’s growth – it accelerates it by turning device protection into a scalable engine for revenue, retention, and trust.

A Shared Mission for a Greener Future

3cat and Anycover are united by a bold, shared mission: to make sustainable tech the standard, not the alternative. In a region where over US$800 million in second-hand smartphone opportunity is projected by 2026, the environmental impact is profound. Every device kept in circulation helps reduce e-waste, conserve resources, and prevent unnecessary manufacturing emissions.

By offering reliable refurbishment, certified quality, and protection services like CatCare and CatScreen, 3cat is helping build a trusted circular electronics ecosystem in Southeast Asia — one that empowers consumers and protects the planet. Their approach is creating jobs, democratizing access to tech, and positioning Malaysia as a global hub for certified repair and reuse aligned with the Madani sustainability vision.

Anycover is proud to be part of this movement — proving that sustainability, trust, and growth are not mutually exclusive. Our partnership with 3cat demonstrates how circular retail can succeed at scale through smart, digital-first protection solutions that enhance confidence and extend product lifespans.

We believe that sustainability, trust, and profitability aren’t mutually exclusive – they are fundamentally connected. Together with 3cat, we’re proving that businesses can grow responsibly while helping consumers make greener choices, without compromise.